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Expand your social media reach and offset awareness spend

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Empower employees as brand advocates

Employee Advocacy lets employees share brand content within a few clicks and stay compliant with pre-approved copy. You’ll be able to easily validate their impact with clear storytelling data.

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See how easy it is to reach new audiences

Leverage Employee Advocacy to create impact across your entire organization

Increase brand awareness

Empower employees to quickly and easily share content, then measure how much you save in ad spend with Earned Media Value.

Drive sales & talent pipeline

Equip your employees with lead-gen content to engage prospects and attract talent without increasing your headcount or ad budget.

Minimize brand risk

Build trust with your audience by ensuring your employees confidently share approved, consistent messaging.


Employee Advocacy customers improved organic reach by 85% on social media, saving $233K in paid media spend over the past three years.


90% of marketing executives agree social media will become the primary channel to connect with existing and prospective customers.


Brand consistency can increase an organization’s revenue by 10-20%.

How can your business benefit from Employee Advocacy?

Calculate your ROI

Increase your brand awareness

  • Assess your social amplification strategy 1:1
  • See Employee Advocacy in action
  • Determine your best path forward on social media
Example of an Employee Advocacy by Sprout Social feed of featured stories to share.

Frequently asked questions

Learn more about advocacy

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