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When creating your social media strategy, you're choosing goals and objectives that you want your marketing efforts to hit. But if you're not monitoring your social media analytics, metrics and performance, how will you know if you're hitting those goals?
Social media analytics are key to proving return on investment (ROI) and making informed business decisions. Luckily, nearly every platform offers its own form of native analytics. Plus, there are a number of social media analytics tools that can help you monitor your performance in even more depth.
Throughout this article, we'll touch on why social media analysis is so important and the types of analytics you need to be paying close attention to. We’ll cover which social media analytics tools you can use to help measure your success. We also made a video covering which social media analytics will help you dive deeper so you can uncover insights for your marketing—and overarching business—strategy.
How do I track my social media analytics?
There are tools built for social media tracking. You can read more about them in our post on the best social analytics tools, or you could try out Sprout Social’s Analytics tools for free today!
How do I report on social media analytics?
There is a slight nuance between social media analytics and social media reporting. While analytics refers to the data that you collect and analyze, reports are the documents you might put together to share internally.
Which social media metrics matter the most?
Not only is it important to have access to your social analytics, but you also need to know which metrics you should be tracking. That’s why we’ve written an article on the most important social media metrics. Start capturing data on your metrics and sharing them internally to show the work you’ve accomplished!
Additional resources for Social Media Analytics
How to use Google Analytics for stronger social media reporting
The social media metrics to track in 2023 (and why)
12 of the best social media analytics tools for marketers
LinkedIn analytics: The ultimate guide for your brand
10 YouTube analytics tools to improve your marketing in 2022
6 ways social media analysts drive business growth
Unlock success by embracing social media data analysis
Reach vs. impressions: What’s the difference in terms?
Social media SWOT analysis: what it is and how to do it